Journal

From the sun-kissed shores of the Mediterranean to the crisp landscapes of Scandinavia: Today’s female fashion market is a thriving industry, with European design and luxury brands setting global benchmarks. Paris, Milan, and London are hailed as the fashion capitals of the world, hosting prestigious fashion weeks that showcase the latest collections from renowned designers. Brands like Chanel, Gucci, and Prada continue to be synonymous with European elegance, capturing the essence of sophistication and innovation. But what defines European fashion in general? Find out the distinct elements that make European women's style so appealing.

In the ever-evolving landscape of fashion, the significance of upholding high quality standards is an important factor. It is known that durable craftsmanship and sustainable practices shape a more responsible and customer-centric industry, than a shortly lived cycle of trends. But why are high quality standards pivotal for both immediate and long term success in the fashion industry and why is it becoming a topic of interest to more and more people?

By now we all know: The choices we make have an impact on our planet. This can be projected to every situation in life - also in the brands and products we choose to wear or buy. The answer is not always to buy less, but to buy right: Investing in well-made, durable items from brands committed to fair labor practices, eco-friendly materials, and transparent supply chains.